How to use SEO and Keywords to Increase Internet Visibility

How to use SEO and Keywords to Increase Internet Visibility

SEO and Keywords

Search engine optimization is one of the greatest techniques that can increase traffic and conversion on your website. With that in mind, a visible website has a higher chance of top ranking in the search queries.

This takes time and is not an overnight thing because there are so many web pages online and you have to work extra hard to make yours stand out from the rest. SEO Ireland is helping companies and individuals for better ranking there sites.

On the positive side, there are billions of searches daily and this opens up an opportunity for new and old websites to get a share of the traffic.

Below are some of the most important step you can follow to increases your internet visibility

1.  Create an SEO and Keyword Audit on Your Website

Conducting an audit will give you a clear answer as to why you are not gaining more viability on the top search ranking. You can decide to invest in SEO companies who can do an audit for you but you can also do it yourself and save a lot of money.

A comprehensive audit will help you identify areas on your website that need improvement by examining your performance and fixing issues related to your website. Performance of your website depends on many factor like web hosting, image size, CSS etc.

When creating your website you can easily overlook some things, that’s why an audit will help you identify and fix them. learn more about website audit by clicking here

2.  Formulate Your Site and Submit a Sitemap to Search Engines

A site map is a file that entails all folders of your site that search engines should be aware of. You can verify your website using the webmaster tools, once that is complete the next step is to formulate your site and submit a sitemap.

This will help your pages to be indexed by the various search engines. There are two types of sitemaps namely:

  • XML sitemap
  • HTML sitemap

The important factor is that the health of your website will be monitored and errors identified.

3.  Design Your Website to be Mobile Friendly and Fast in Loading

Design your website to be more friendly and accessible on mobile devices. This is because more users are now switching to using mobile devices than desktops, you can check your website its mobile ready or not at https://search.google.com/test/mobile-friendly

This means your website should be a mobile-optimized website and important content is available above the fold. Avoid any pop out that distracts the user’s attention.

Your mobile website should also load very fast, especially on mobile. Speed is an SEO ranking factor and when it’s slow you will get fewer conversions. Make sure the loading speed does not take more than 3seconds by eliminating visual elements that are not mobile-friendly.

How to use SEO and Keywords to Increase Internet Visibility

4.  Publish More Relevant and Engaging Content Regularly

Visitors will come to your website only for unique and engaging content.  Published engaging and attractive content that is not a duplicate or that is already published on the web. Make it eye-catching content that will satisfy the users intent.

Write content that is SEO friendly with keywords that search engines can relate to and understand.  A thorough and well-written content that is up to date.

When you update your content regularly chances are you will get new keywords and google will not be your regular visitor which increases your chances for a higher ranking.

5.  Optimize Your Meta Description, Your Title and Reputation

Optimisation is very important, make sure your content page is optimised for SEO before you hit the publish button. Include your target keywords in the page content, page title, page headings and meta descriptions. While doing this, avoid keyword stuffing and over optimisation.

The optimization is not only for search engines but also for user audiences and customers.

Conclusion

For easy visibility of your website on Google, you need to put more effort into a few areas, this means you optimize your website for crawling and indexing of phrases to give search engines easy time.

Make sure your site is optimized for mobile-friendly and the content published is what people are searching for.