How to use SEO and Keywords to Increase Internet Visibility

SEO and Keywords

Search engine optimization is one of the greatest techniques that can increase traffic and conversion on your website. With that in mind, a visible website has a higher chance of top ranking in the search queries.

This takes time and is not an overnight thing because there are so many web pages online and you have to work extra hard to make yours stand out from the rest. SEO Ireland is helping companies and individuals for better ranking there sites.

On the positive side, there are billions of searches daily and this opens up an opportunity for new and old websites to get a share of the traffic.

Below are some of the most important step you can follow to increases your internet visibility

1.  Create an SEO and Keyword Audit on Your Website

Conducting an audit will give you a clear answer as to why you are not gaining more viability on the top search ranking. You can decide to invest in SEO companies who can do an audit for you but you can also do it yourself and save a lot of money.

A comprehensive audit will help you identify areas on your website that need improvement by examining your performance and fixing issues related to your website. Performance of your website depends on many factor like web hosting, image size, CSS etc.

When creating your website you can easily overlook some things, that’s why an audit will help you identify and fix them. learn more about website audit by clicking here

2.  Formulate Your Site and Submit a Sitemap to Search Engines

A site map is a file that entails all folders of your site that search engines should be aware of. You can verify your website using the webmaster tools, once that is complete the next step is to formulate your site and submit a sitemap.

This will help your pages to be indexed by the various search engines. There are two types of sitemaps namely:

  • XML sitemap
  • HTML sitemap

The important factor is that the health of your website will be monitored and errors identified.

3.  Design Your Website to be Mobile Friendly and Fast in Loading

Design your website to be more friendly and accessible on mobile devices. This is because more users are now switching to using mobile devices than desktops, you can check your website its mobile ready or not at https://search.google.com/test/mobile-friendly

This means your website should be a mobile-optimized website and important content is available above the fold. Avoid any pop out that distracts the user’s attention.

Your mobile website should also load very fast, especially on mobile. Speed is an SEO ranking factor and when it’s slow you will get fewer conversions. Make sure the loading speed does not take more than 3seconds by eliminating visual elements that are not mobile-friendly.

How to use SEO and Keywords to Increase Internet Visibility

4.  Publish More Relevant and Engaging Content Regularly

Visitors will come to your website only for unique and engaging content.  Published engaging and attractive content that is not a duplicate or that is already published on the web. Make it eye-catching content that will satisfy the users intent.

Write content that is SEO friendly with keywords that search engines can relate to and understand.  A thorough and well-written content that is up to date.

When you update your content regularly chances are you will get new keywords and google will not be your regular visitor which increases your chances for a higher ranking.

5.  Optimize Your Meta Description, Your Title and Reputation

Optimisation is very important, make sure your content page is optimised for SEO before you hit the publish button. Include your target keywords in the page content, page title, page headings and meta descriptions. While doing this, avoid keyword stuffing and over optimisation.

The optimization is not only for search engines but also for user audiences and customers.

Conclusion

For easy visibility of your website on Google, you need to put more effort into a few areas, this means you optimize your website for crawling and indexing of phrases to give search engines easy time.

Make sure your site is optimized for mobile-friendly and the content published is what people are searching for.

7 Tools for Managing Your Twitter Followers

In addition to the time you spend communicating with your audience on Twitter, there are many administrative tasks to take care of. How do you find people? How do you decide who to follow and unfollow? Which Twitter accounts are inactive? Thankfully there are some great tools available that enable you to quickly and efficiently clean up and manage your account. Here are seven of my favorite tools.

Manage Flitter

ManageFlitter has one of my favorite interfaces for cleaning up and managing your twitter followers and people you follow. One feature I like in particular is the ability to identify inactive twitter accounts. There are multiple options on how to sort the data. Now you can also identify accounts you are following with a high spam score. A free account allows you to unfollow up to 100 people per day (and more if you upgrade).

Manage Flitter

JustUnfollow

This is a good tool to identify fans that you’re not yet following back, and also any that have unfollowed you. It comes with a mobile version so you can do manage your Twitter followers on the go with a smartphone. It’s also very easy to manage multiple Twitter accounts at once. One feature I particularly like is that you can search for followers of a particular Twitter account and JustUnfollow’s algorithm rank’s these in order of who they suggest you to follow. I don’t follow their suggestions exactly, but it does provide a good list to work down.learn more about it at https://techcrunch.com/2013/08/09/justunfollow-is-a-twitter-instagram-friend-management-app-you-might-actually-use/

Just Unfollow

TweetReach

Even with the free version of TweetReach you can find who has recently tweeted any particular  content – a keyword, phrase, hashtag or @person – and then see those accounts sorted by how much reach they have. One of the secrets to growing my own followers quickly (I have a several accounts for different niches) has been to search for people who regularly Retweet in my niche. Tweetreach is a great tool to find the most influential people who have retweeted a particular person or content. These are really good people to engage with because if they follow you back and you tweet good content there is a high chance they will retweet your tweets.learn more about TweetReach by clicking here

TweetReach

Hootsuite

Hootsuite is much more than a tool for follower management – it’s an entire dashboard from which you can manage your Twitter, Facebook, LinkedIn and Google+ accounts and pages. You can set up special “streams” based on your favorite Twitter lists, keywords and hashtags. I find it useful to keep an eye on particular content and to identify people who are engaging in that niche. From the Hootsuite dashboard it is very quick to follow someone and add them to a list.

Hootsuite

FriendorFollow

This is a another tool that is great for identifying people you follow who are not following you back or people who follow you that you’re not following back. for Becoming a Gold Memberenables you to follow or unfollow multiple accounts at once, and export results to CSV. I personally use this tool less now that I have upgraded my JustUnfollow account.

FriendOrFollow

WeFollow

WeFollow

Refollow

This is similar to some of the other tools above in that you can work out is not following you back and identify followers you are not following back. Where Refollow is different is that they offer some powerful filters on these results. For example you can find those people who have mentioned you but are not following you. You can filter results by those people you started following more than X number of days ago. You can filter the results to those with a certain number of followers.

ReFollow

What do you think about these tools? Did I miss one of your favorites? Please leave a comment below! for all this you need killer contents, and we will not leave you in the ocean without explain how to write killer Contents for your SEO effore.

How to Set Up Google Authorship with Your Google+ Profile

Have you noticed that some people have a profile photo appear alongside their results in Google Search? Would you like to do that with articles and posts that you have written?  This post explains how to officially link your content to your Google+ profile. You can set this up for multiple domains to which you contribute.

Why Set Up Google Authorship?

Having your content officially linked to you will help to raise your credibility and your standing in Google’s search ranking algorithms. Google Authorship is part of Google’s strategy to authenticate quality content and links. By using Google Authorship:

  • Your results will stand out more with a profile photo.
  •  Google often delivers personalized search results to people based upon their Google Plus connections and recommendations. So people you’ve connected with are more likely to see your results near the top!

How to Set Up Google Authorship

If you:
  • are the only person posting on your blog then this is fairly straightforward to set up, as detailed below.
  • have multiple authors contributing to your blog then follow the instructions here instead.

1. Be sure to upload a clear and recognisable head shot photo on your Google+ Profile.

2. Include a byline containing your name on each web page containing your content, e.g. “By Gary McLaren” or “Author: Gary McLaren is…”.  Your byline name must match the name on your Google+ profile.

3. Prove to Google that you have an email address on the same domain as your content, e.g. [email protected]
How to Set Up Google Authorship with Your Google+ Profile

You do this by adding the email address to the Work section of your profile. Don’t worry, if you wish you can keep the email address private between you and Google.Google will send you a verification message to that email address. When you verify that you received it, Google will add a link to the domain in the “Contributor to” section of your profile.

4. From the byline on your article you should either

  • link directly to your Google+ Profile using the “rel=author” tag, e.g.
    or
  • link to your Author Page on the domain using  the “rel=author” tag, and then link from your Author Page  to your Google+ Profile using the “rel=me” tag, e.g.

Of course, make sure you use your Google ID and not mine!

If you are using WordPress, you can skip this 4th step by installing the Google Plus Authorship plugin or similar.

That’s it!

Be patient as the photos may not appear beside search results immediately. You can also go here to check that everything worked correctly. This will allow you to see results like this:

If you don’t have an email address on the same domain see this alternative method of setting up the link to the domain.
See the official page at Google explaining these steps for setting up Google Authorship.