How to use SEO and Keywords to Increase Internet Visibility

SEO and Keywords

Search engine optimization is one of the greatest techniques that can increase traffic and conversion on your website. With that in mind, a visible website has a higher chance of top ranking in the search queries.

This takes time and is not an overnight thing because there are so many web pages online and you have to work extra hard to make yours stand out from the rest. SEO Ireland is helping companies and individuals for better ranking there sites.

On the positive side, there are billions of searches daily and this opens up an opportunity for new and old websites to get a share of the traffic.

Below are some of the most important step you can follow to increases your internet visibility

1.  Create an SEO and Keyword Audit on Your Website

Conducting an audit will give you a clear answer as to why you are not gaining more viability on the top search ranking. You can decide to invest in SEO companies who can do an audit for you but you can also do it yourself and save a lot of money.

A comprehensive audit will help you identify areas on your website that need improvement by examining your performance and fixing issues related to your website. Performance of your website depends on many factor like web hosting, image size, CSS etc.

When creating your website you can easily overlook some things, that’s why an audit will help you identify and fix them. learn more about website audit by clicking here

2.  Formulate Your Site and Submit a Sitemap to Search Engines

A site map is a file that entails all folders of your site that search engines should be aware of. You can verify your website using the webmaster tools, once that is complete the next step is to formulate your site and submit a sitemap.

This will help your pages to be indexed by the various search engines. There are two types of sitemaps namely:

  • XML sitemap
  • HTML sitemap

The important factor is that the health of your website will be monitored and errors identified.

3.  Design Your Website to be Mobile Friendly and Fast in Loading

Design your website to be more friendly and accessible on mobile devices. This is because more users are now switching to using mobile devices than desktops, you can check your website its mobile ready or not at https://search.google.com/test/mobile-friendly

This means your website should be a mobile-optimized website and important content is available above the fold. Avoid any pop out that distracts the user’s attention.

Your mobile website should also load very fast, especially on mobile. Speed is an SEO ranking factor and when it’s slow you will get fewer conversions. Make sure the loading speed does not take more than 3seconds by eliminating visual elements that are not mobile-friendly.

How to use SEO and Keywords to Increase Internet Visibility

4.  Publish More Relevant and Engaging Content Regularly

Visitors will come to your website only for unique and engaging content.  Published engaging and attractive content that is not a duplicate or that is already published on the web. Make it eye-catching content that will satisfy the users intent.

Write content that is SEO friendly with keywords that search engines can relate to and understand.  A thorough and well-written content that is up to date.

When you update your content regularly chances are you will get new keywords and google will not be your regular visitor which increases your chances for a higher ranking.

5.  Optimize Your Meta Description, Your Title and Reputation

Optimisation is very important, make sure your content page is optimised for SEO before you hit the publish button. Include your target keywords in the page content, page title, page headings and meta descriptions. While doing this, avoid keyword stuffing and over optimisation.

The optimization is not only for search engines but also for user audiences and customers.

Conclusion

For easy visibility of your website on Google, you need to put more effort into a few areas, this means you optimize your website for crawling and indexing of phrases to give search engines easy time.

Make sure your site is optimized for mobile-friendly and the content published is what people are searching for.

How to Find People to Circle on Google Plus

Google Plus is now the second largest social network and growing quickly with 500 million registered users and an estimated 343 million active monthly users (January 2013)That is an impressive achievement given that Google Plus only launched in June 2011. But how can you find people to follow? In this article I discuss some of my favorite methods for finding new people to “circle” on Google Plus.

Google Plus Search

By searching for keywords, phrases or even hashtags at Google Plus you can find people who are posting and commenting about topics that interest you.

Google Plus Communities

G+ Communities are a great place to find people interested in the same topics as you. I tend to add those people who are more active in the discussions taking place.

Circle Count

Circle Count ranks Google Plus users according to how many followers they have. They also have some additional metrics that measure the influence of a person, such as the average number of +1s, comments or reshares a person gets for each post. You can browse the most popular people and, if your profile isn’t already being tracked, you can easily add yourself!

How to Find People to Circle on Google Plus

GPlusData

GPlusData is now tracking more than 105 million Google+ users and 1.5 million Pages. In addition to being a great way to find people using their search feature, you can get some excellent data on your account.

Recommended Users

This is a listing of recommended and elite Google Plus users. If you are looking for some very high profile people to circle, you will find some here.

FindPeopleOnPlus

With this site you can search for people by multiple criteria including occupation, gender, age, and even relationship status!

Add People from Shared Circles

Google Plus allows people to share circles they have created. So it’s easy to add a whole circle of people at once if you find a circle that is a great match. Check out my other post on how to find shared circles on Google Plus. learn more about social media tools at http://platformpundit.com/7-tools-for-managing-your-twitter-followers/

GPlus Rank

Gplus-Rank is designed to you find people who write solid articles, have worthwhile news to share, and even find the most interesting people. It does this through a voting system. I’m currently having trouble adding myself there, so I don’t think I’ll be getting many votes. I still found some interesting people to follow.

SocialStatistics

For now, this tool seems to be more of a statistics tool than actually finding people, but if you want to carefully consider who you circle then this is an excellent tool to check them out.

Circle+ Extension for Chrome Browser

Once you start using these tools you might get tired of adding people to your circles one by one! The Circle+ extension for the Chrome browser is quite powerful. Go to a web page and you can click a button to automatically add all the Google Plus-ers on that page to one of your circles.  I do recommend that people use this extension carefully. Remember the key to success with Google Plus is to build circles with people whom you find interesting. Google may restrict your account if you use a tool like this to aggressively follow too many people at once.

Don’t forget… there is also a limit of 5,000 people you can circle.

Did I miss any other good tools for finding people on Google Plus? Please let me know in the comments section below.

Google Discontinues Google Authorship

Google has announced that it is discontinuing its Google Authorship program. Practically this means that the search engine will no longer be tracking data from content using the rel=author markup.

Google Webmaster Trends Analyst John Mueller had this to say, “I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.” 

When Google Authorship was introduced search results would show an author’s profile photo and the number of people who had circled them. Google Authorship was a way for authors to identify themselves as the content creators for display purposes. The image here shows a historical snapshot of such a result.

Google Discontinues Google Authorship

In discontinuing this feature Google explained that including Authorship in the search results did not affect the amount of traffic to sites. But more importantly many blog and web site owners felt the process for markup and linking was too complex to implement. A recent study by Stone Temple Consulting discovered that 70% of authors made no effort in connecting their content with authorship.

The author profile images were actually dropped back in June. At the time Mueller stated in a Google+ post that the decision to remove the photos was to simplify “the way authorship is shown in mobile and desktop search results.” Now the bylines are gone too.”

Mueller adds, “It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.”

For more on this latest development and how it affects you I recommend these two excellent articles:

In this YouTube video Maile Ohye from Google advises your startup as if she had only 10 minutes as your SEO consultant. Just a few of the recommendations she makes:

  • Choose if you want your visitors to see your site at domain.com or www.domain.com
  • Verify ownership of your site with Google Webmaster Tools
  • Perform a domain background check
  • Include analytics code
  • Consider customer personas in your site design strategy
  • Include relevant keywords naturally.
  • and more… there’s a lot packed into this short ten minute video.