The Best Ways to do Content Marketing

Digital marketing has made it easy for marketers to showcase their content online. This means that there is a lot of content and shared information online. With that in mind, how do you plan to make yours stand out from the crowded content available online?

Below are some of the most effective ways to do content marketing and attract more leads and help SEO efforts.

1.  Have a Clear Content Marketing Plan

For your content to work, you need a clear plan that gives birth to the business objectives and the targeted audience. This will maintain consistency and increase production.

The readers being your center of concentration, always give them valued content to keep the leads growing. Research your readers and find out their interests and what keeps them entertained.

Have a plan for social media marketing and identify the best tone for your content. This will help in choosing the right platform and channel to post your content.

2.  Think of Quality Over Quantity With Content Marketing

Sometimes we are more focused on pumping content to the audience without thinking about its quality. With content marketing, the audience will need quality and interesting, more informative, valuable content.

Quantity will only take a lot of space and this may discourage viewers from reading it. Remember high-quality content gets more attention and increases engagement. Click here to learn more about Content writing.

3.  Have a Content Marketing Calendar Schedule

A content calendar like the Hootsuite will schedule and give you a good focus on the quality and delivery of your content. This will help reduce repetitions when it comes to your blog post and also give you an outlined map of the past and future posts.

The calendar will also give you a map of Email marketing strategies and keep a record of all correspondences.

The Best Ways to do Content Marketing

4.  Reuse the Best Headlines in PPC Agency

Use keywords in your headlines to attract the audience. This gives room for the PPC agency to identify the keywords and uncover what your audience is searching for. Repurpose your most strong headlines into your ad copy.

The variation of your headline will have a big impact on buyers, this is because PPC, ad copy, and content share a lot in terms of angles and verbs.

When you repurpose your content, always understand that the best content will take time and a lot of effort to produce.

5.  Be Consistent and Publish the Best Material

There is so much content being produced every minute and that has created a huge competition that is tenser. It’s vital that whatever you publish content, it should be the best, be consistent and publish content every week.

There is a large crowd that has a creative digital media platform and you should be able to stand out from them. This could be a challenge even for the most experienced content writers but make your voice to the rest.

6.  Test and Track

Once the content has been published, always keep track of the progress. Track all the contents that have the most views and likes. This will give you a directive on what formulas will work for you and provide you with insight on how to continue improving your content.

Conclusion

Content marketing can be tough sometimes especially when developing a blog and at the same time producing high-quality content for your business.  Set specific goals that will consistently grow your business.

We have talked about repurposing your old content, use this trick to get the most out of them. Create slide shows that will showcase the key points of your articles and share them on platforms like slides that have over 80 million visitors monthly. Always use your approach when producing content.

 

How to use SEO and Keywords to Increase Internet Visibility

SEO and Keywords

Search engine optimization is one of the greatest techniques that can increase traffic and conversion on your website. With that in mind, a visible website has a higher chance of top ranking in the search queries.

This takes time and is not an overnight thing because there are so many web pages online and you have to work extra hard to make yours stand out from the rest. SEO Ireland is helping companies and individuals for better ranking there sites.

On the positive side, there are billions of searches daily and this opens up an opportunity for new and old websites to get a share of the traffic.

Below are some of the most important step you can follow to increases your internet visibility

1.  Create an SEO and Keyword Audit on Your Website

Conducting an audit will give you a clear answer as to why you are not gaining more viability on the top search ranking. You can decide to invest in SEO companies who can do an audit for you but you can also do it yourself and save a lot of money.

A comprehensive audit will help you identify areas on your website that need improvement by examining your performance and fixing issues related to your website. Performance of your website depends on many factor like web hosting, image size, CSS etc.

When creating your website you can easily overlook some things, that’s why an audit will help you identify and fix them. learn more about website audit by clicking here

2.  Formulate Your Site and Submit a Sitemap to Search Engines

A site map is a file that entails all folders of your site that search engines should be aware of. You can verify your website using the webmaster tools, once that is complete the next step is to formulate your site and submit a sitemap.

This will help your pages to be indexed by the various search engines. There are two types of sitemaps namely:

  • XML sitemap
  • HTML sitemap

The important factor is that the health of your website will be monitored and errors identified.

3.  Design Your Website to be Mobile Friendly and Fast in Loading

Design your website to be more friendly and accessible on mobile devices. This is because more users are now switching to using mobile devices than desktops, you can check your website its mobile ready or not at https://search.google.com/test/mobile-friendly

This means your website should be a mobile-optimized website and important content is available above the fold. Avoid any pop out that distracts the user’s attention.

Your mobile website should also load very fast, especially on mobile. Speed is an SEO ranking factor and when it’s slow you will get fewer conversions. Make sure the loading speed does not take more than 3seconds by eliminating visual elements that are not mobile-friendly.

How to use SEO and Keywords to Increase Internet Visibility

4.  Publish More Relevant and Engaging Content Regularly

Visitors will come to your website only for unique and engaging content.  Published engaging and attractive content that is not a duplicate or that is already published on the web. Make it eye-catching content that will satisfy the users intent.

Write content that is SEO friendly with keywords that search engines can relate to and understand.  A thorough and well-written content that is up to date.

When you update your content regularly chances are you will get new keywords and google will not be your regular visitor which increases your chances for a higher ranking.

5.  Optimize Your Meta Description, Your Title and Reputation

Optimisation is very important, make sure your content page is optimised for SEO before you hit the publish button. Include your target keywords in the page content, page title, page headings and meta descriptions. While doing this, avoid keyword stuffing and over optimisation.

The optimization is not only for search engines but also for user audiences and customers.

Conclusion

For easy visibility of your website on Google, you need to put more effort into a few areas, this means you optimize your website for crawling and indexing of phrases to give search engines easy time.

Make sure your site is optimized for mobile-friendly and the content published is what people are searching for.

7 Tools for Managing Your Twitter Followers

In addition to the time you spend communicating with your audience on Twitter, there are many administrative tasks to take care of. How do you find people? How do you decide who to follow and unfollow? Which Twitter accounts are inactive? Thankfully there are some great tools available that enable you to quickly and efficiently clean up and manage your account. Here are seven of my favorite tools.

Manage Flitter

ManageFlitter has one of my favorite interfaces for cleaning up and managing your twitter followers and people you follow. One feature I like in particular is the ability to identify inactive twitter accounts. There are multiple options on how to sort the data. Now you can also identify accounts you are following with a high spam score. A free account allows you to unfollow up to 100 people per day (and more if you upgrade).

Manage Flitter

JustUnfollow

This is a good tool to identify fans that you’re not yet following back, and also any that have unfollowed you. It comes with a mobile version so you can do manage your Twitter followers on the go with a smartphone. It’s also very easy to manage multiple Twitter accounts at once. One feature I particularly like is that you can search for followers of a particular Twitter account and JustUnfollow’s algorithm rank’s these in order of who they suggest you to follow. I don’t follow their suggestions exactly, but it does provide a good list to work down.learn more about it at https://techcrunch.com/2013/08/09/justunfollow-is-a-twitter-instagram-friend-management-app-you-might-actually-use/

Just Unfollow

TweetReach

Even with the free version of TweetReach you can find who has recently tweeted any particular  content – a keyword, phrase, hashtag or @person – and then see those accounts sorted by how much reach they have. One of the secrets to growing my own followers quickly (I have a several accounts for different niches) has been to search for people who regularly Retweet in my niche. Tweetreach is a great tool to find the most influential people who have retweeted a particular person or content. These are really good people to engage with because if they follow you back and you tweet good content there is a high chance they will retweet your tweets.learn more about TweetReach by clicking here

TweetReach

Hootsuite

Hootsuite is much more than a tool for follower management – it’s an entire dashboard from which you can manage your Twitter, Facebook, LinkedIn and Google+ accounts and pages. You can set up special “streams” based on your favorite Twitter lists, keywords and hashtags. I find it useful to keep an eye on particular content and to identify people who are engaging in that niche. From the Hootsuite dashboard it is very quick to follow someone and add them to a list.

Hootsuite

FriendorFollow

This is a another tool that is great for identifying people you follow who are not following you back or people who follow you that you’re not following back. for Becoming a Gold Memberenables you to follow or unfollow multiple accounts at once, and export results to CSV. I personally use this tool less now that I have upgraded my JustUnfollow account.

FriendOrFollow

WeFollow

WeFollow

Refollow

This is similar to some of the other tools above in that you can work out is not following you back and identify followers you are not following back. Where Refollow is different is that they offer some powerful filters on these results. For example you can find those people who have mentioned you but are not following you. You can filter results by those people you started following more than X number of days ago. You can filter the results to those with a certain number of followers.

ReFollow

What do you think about these tools? Did I miss one of your favorites? Please leave a comment below! for all this you need killer contents, and we will not leave you in the ocean without explain how to write killer Contents for your SEO effore.

How to Find People to Circle on Google Plus

Google Plus is now the second largest social network and growing quickly with 500 million registered users and an estimated 343 million active monthly users (January 2013)That is an impressive achievement given that Google Plus only launched in June 2011. But how can you find people to follow? In this article I discuss some of my favorite methods for finding new people to “circle” on Google Plus.

Google Plus Search

By searching for keywords, phrases or even hashtags at Google Plus you can find people who are posting and commenting about topics that interest you.

Google Plus Communities

G+ Communities are a great place to find people interested in the same topics as you. I tend to add those people who are more active in the discussions taking place.

Circle Count

Circle Count ranks Google Plus users according to how many followers they have. They also have some additional metrics that measure the influence of a person, such as the average number of +1s, comments or reshares a person gets for each post. You can browse the most popular people and, if your profile isn’t already being tracked, you can easily add yourself!

How to Find People to Circle on Google Plus

GPlusData

GPlusData is now tracking more than 105 million Google+ users and 1.5 million Pages. In addition to being a great way to find people using their search feature, you can get some excellent data on your account.

Recommended Users

This is a listing of recommended and elite Google Plus users. If you are looking for some very high profile people to circle, you will find some here.

FindPeopleOnPlus

With this site you can search for people by multiple criteria including occupation, gender, age, and even relationship status!

Add People from Shared Circles

Google Plus allows people to share circles they have created. So it’s easy to add a whole circle of people at once if you find a circle that is a great match. Check out my other post on how to find shared circles on Google Plus. learn more about social media tools at http://platformpundit.com/7-tools-for-managing-your-twitter-followers/

GPlus Rank

Gplus-Rank is designed to you find people who write solid articles, have worthwhile news to share, and even find the most interesting people. It does this through a voting system. I’m currently having trouble adding myself there, so I don’t think I’ll be getting many votes. I still found some interesting people to follow.

SocialStatistics

For now, this tool seems to be more of a statistics tool than actually finding people, but if you want to carefully consider who you circle then this is an excellent tool to check them out.

Circle+ Extension for Chrome Browser

Once you start using these tools you might get tired of adding people to your circles one by one! The Circle+ extension for the Chrome browser is quite powerful. Go to a web page and you can click a button to automatically add all the Google Plus-ers on that page to one of your circles.  I do recommend that people use this extension carefully. Remember the key to success with Google Plus is to build circles with people whom you find interesting. Google may restrict your account if you use a tool like this to aggressively follow too many people at once.

Don’t forget… there is also a limit of 5,000 people you can circle.

Did I miss any other good tools for finding people on Google Plus? Please let me know in the comments section below.

Shared Circles

Have you noticed that there are “Shared Circles” on Google Plus?

This is a powerful feature that enables you to share circles of people that you have curated. It also means that when you discover someone else’s shared circle of interesting people you can quickly add that entire circle to your circles.

To add a circle you need to find the post written by the creator of the circle at the time they shared it. Here is an example of how the post looks at Google+. This circle contains a group of experts whom I follow closely for their advice on self-publishing, e-publishing, and book marketing.

If you are interested in this particular circle you can click here to view the actual post at Google Plus.

Unlike managing twitter followers, once you are viewing the post at Google+ you can click on View Shared Circle. A window pops up showing the people and pages in the circle. You can then either add people one by one or all at once. To add them all at once simply type the name of a new or existing circle, and click on Create or add to circles.

Shared Circles

See how quick and easy that was!

One thing to keep in mind is that you now own that new circle. It will not be automatically updated if the original creator makes and changes. I suggest that you bookmark the original post so you can go back occasionally and check for updates

How to Find Shared Circles at Google+

That was an example of one of my circles, but how can you find circles on other topics that interest you? Here are several ways.

1. Search at Google Plus

In the Google+ search bar, search for:

“shared a circle with you” keyword

2. CircleCount

From this page at CircleCount you can search for shared circles. CircleCount is also a good tool for tracking some of your Google Plus data.

3. Public Circles

At Public Circles there is a database of shared circles on Google Plus. I found it difficult to search from their web page for shared circles, but to get around this I performed the search from the main Google search engine for:

keyword site:https://publiccircles.appspot.com

4. Chris Porter has compiled a shared spreadsheet at Google Docs

The spreadsheet lists more than 1300 shared circles. You can easily follow a link to the post for the shared circle as well as a link to the profile of the person who created the circle.

5. Google Plus Profiles & Communities

The following Google+ profiles and communities are dedicated to shared circles.

     Profiles:   Shared Circles on G+     Best Shared Circle
     Communities:   Circles

Did I miss any other good resources for finding shared circles? Please let me know in the comments section below!

Google Discontinues Google Authorship

Google has announced that it is discontinuing its Google Authorship program. Practically this means that the search engine will no longer be tracking data from content using the rel=author markup.

Google Webmaster Trends Analyst John Mueller had this to say, “I’ve been involved since we first started testing authorship markup and displaying it in search results. We’ve gotten lots of useful feedback from all kinds of webmasters and users, and we’ve tweaked, updated, and honed recognition and displaying of authorship information. Unfortunately, we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results. With this in mind, we’ve made the difficult decision to stop showing authorship in search results.” 

When Google Authorship was introduced search results would show an author’s profile photo and the number of people who had circled them. Google Authorship was a way for authors to identify themselves as the content creators for display purposes. The image here shows a historical snapshot of such a result.

Google Discontinues Google Authorship

In discontinuing this feature Google explained that including Authorship in the search results did not affect the amount of traffic to sites. But more importantly many blog and web site owners felt the process for markup and linking was too complex to implement. A recent study by Stone Temple Consulting discovered that 70% of authors made no effort in connecting their content with authorship.

The author profile images were actually dropped back in June. At the time Mueller stated in a Google+ post that the decision to remove the photos was to simplify “the way authorship is shown in mobile and desktop search results.” Now the bylines are gone too.”

Mueller adds, “It’s also worth mentioning that Search users will still see Google+ posts from friends and pages when they’re relevant to the query — both in the main results, and on the right-hand side. Today’s authorship change doesn’t impact these social features.”

For more on this latest development and how it affects you I recommend these two excellent articles:

How to Set Up Google Authorship with Your Google+ Profile

Have you noticed that some people have a profile photo appear alongside their results in Google Search? Would you like to do that with articles and posts that you have written?  This post explains how to officially link your content to your Google+ profile. You can set this up for multiple domains to which you contribute.

Why Set Up Google Authorship?

Having your content officially linked to you will help to raise your credibility and your standing in Google’s search ranking algorithms. Google Authorship is part of Google’s strategy to authenticate quality content and links. By using Google Authorship:

  • Your results will stand out more with a profile photo.
  •  Google often delivers personalized search results to people based upon their Google Plus connections and recommendations. So people you’ve connected with are more likely to see your results near the top!

How to Set Up Google Authorship

If you:
  • are the only person posting on your blog then this is fairly straightforward to set up, as detailed below.
  • have multiple authors contributing to your blog then follow the instructions here instead.

1. Be sure to upload a clear and recognisable head shot photo on your Google+ Profile.

2. Include a byline containing your name on each web page containing your content, e.g. “By Gary McLaren” or “Author: Gary McLaren is…”.  Your byline name must match the name on your Google+ profile.

3. Prove to Google that you have an email address on the same domain as your content, e.g. [email protected]
How to Set Up Google Authorship with Your Google+ Profile

You do this by adding the email address to the Work section of your profile. Don’t worry, if you wish you can keep the email address private between you and Google.Google will send you a verification message to that email address. When you verify that you received it, Google will add a link to the domain in the “Contributor to” section of your profile.

4. From the byline on your article you should either

  • link directly to your Google+ Profile using the “rel=author” tag, e.g.
    or
  • link to your Author Page on the domain using  the “rel=author” tag, and then link from your Author Page  to your Google+ Profile using the “rel=me” tag, e.g.

Of course, make sure you use your Google ID and not mine!

If you are using WordPress, you can skip this 4th step by installing the Google Plus Authorship plugin or similar.

That’s it!

Be patient as the photos may not appear beside search results immediately. You can also go here to check that everything worked correctly. This will allow you to see results like this:

If you don’t have an email address on the same domain see this alternative method of setting up the link to the domain.
See the official page at Google explaining these steps for setting up Google Authorship.